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About Yanelovich

Yankelovich is a leading consumer market research and analytics company that has helped marketers understand consumer values and behavior since 1958. The company has studied consumer attitudes, values and lifestyles for 50 years, creating cutting-edge expertise and the largest database of US consumer attitudes and trends. The Yankelovich brand name is widely recognized by Fortune 1000 marketers as a leading source of consumer insights, particularly consumer trend data in the US. Yankelovich consumer segmentation research and consulting services provide deep consumer behavioral expertise to marketers as well as actionable data to employ in targeted marketing strategies. More information is available at: www.yankelovich.com

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