Why is this page text-only?



Yankelovich found 11 distinct Segments among almost 30 million 13-74 year old Blacks and African- Americans.

Segmentation research looks for underlying patterns in people's attitudes, opinions and behaviors -  that are revealing, differentiating, strategic, interesting and provocative.

This richer view is particularly important because it clearly shows how Blacks and African-Americans are not all the same just because they may be in the same age group, or might be the same gender or live in the same part of the county.

These Segment summaries highlight the essential similarities and differences among the 11 distinct segments.

Did you know?

Online Blacks spend 31 hours a week on average on the internet.

If you do not have it, you will need to download the Adobe Reader. Click on the button to download it.

Get Adobe Reader

Radio One TV One News One The Urban Daily On One Hello Beautiful Black Planet