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Segments

Overview

The findings of the Yankelovich/Radio One “Black America Study” identified 11 distinct segments within the African American population.  The details of these segments can be found on this website.  Using a complicated algorithm we have been able to isolate 20 specific questions that with over 80% accuracy will allow you to immediately find out which Black America "Segment" you fit into. 

Find out now...

Did you know?

Online Blacks spend 31 hours a week on average on the internet.

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